On the pursuit of happiness? Check out our official collaboration with the ultimate master of good times, SMILEY. Born in France in 1972, the SMILEY brand has since come to represent the power of happiness all around the globe! With a funky mixture of colourfully printed and natural blocks, this giant wooden jumbling tower is here to shake things up and bring a smile to your face. It's just as much fun for the big kids as it is for the little ones!.