Bluey and Bingo are playing Queens but they both want to be the butler. Who will have to wear the crown? A gorgeous hardback book for kids of all ages. Bluey is an award-winning preschool show about Bluey, a blue heeler pup, and her family. Airing on ABC KIDS, the show has amassed legions of dedicated fans and hugely popular ranges of books, toys, clothes, games and more.